Beanstalk is a global brand licensing agency
FOR 30 YEARS, WE HAVE BEEN HELPING LEADING BRANDS, MANUFACTURERS AND RETAILERS STRENGTHEN THEIR RELATIONSHIPS WITH CONSUMERS BY CREATING BREAKTHROUGH PRODUCTS AND EXPERIENCES VIA THE LICENSING MODEL.
The power of licensing
Trademark licensing has emerged as a major brand communications strategy. It has become integral to many major organizations’ marketing efforts, motivating consumers to invite a brand into their lives and to become brand loyalists. It is a powerful marketing tool that effectively increases engagement with consumers, drives brand loyalty and value, and creates new revenue streams.
In trademark licensing, a brand owner grants a third party (manufacturer or retailer) permission to develop a product using the brand’s logo, attributes, and intellectual property in exchange for a royalty (percentage of sales) or fee.
our services
Representation Services
Brand Representation
We work with brand owners to create strategic, on-brand products and services that strengthen, enhance and protect their brands.
Digital Media Brands — Tinderbox
Tinderbox is Beanstalk’s Digital Media division which specializes in extending gaming and new media properties into consumer products.
Specialist Services
Consulting
Our consulting division advises companies on how to extend their brands through innovative and commercially-viable brand extension strategies as well as advises on licensing best practices and conducts consumer research studies.
Manufacturer Representation
Our Manufacturer Representation service leverages an unparalleled, global network of contacts with hundreds of leading brands to partner manufacturers with the right brands to bring the best new products to market.
Royalty Auditing
We offer specialized global Royalty Auditing services that ensure licensee royalty compliance using a non-adversarial approach to strengthen the licensor/licensee relationship.
Cultural intelligence
Our Cultural Intelligence service identifies category, retail and consumer behavior trends and purchase drivers to inform brand extension strategies.
Legal & Finance
Our Legal and Financial Management services provides in-house legal services, as well as integrated technologies and customized financial and data management systems to support the management of licensing programs.
ways to work with us
BRAND OWNERS
MANUFACTURERS
RETAILERS
royalty auditing
OUR WORK
Recent news
get in touch
north america
New York, NY 1285 Avenue of the Americas, 5th floor, New York, NY 10019
Miami, FL 2 Alhambra Plaza, Suite 600, Coral Gables, FL 33134
Cincinnati, OH Two Procter & Gamble Plaza, TE-13, 301 Cincinnati, OH 45202
beanstalk@beanstalk.com
europe
London, UK
Bankside 2, 90-100 Southwark Street, London, SE1 0SW
beanstalk.uk@beanstalk.com
latin america
Mexico City, Mexico
Sao Paulo, Brazil
latam@beanstalk.com
asia
Singapore
Hong Kong
Guangdong, China
beanstalk.uk@beanstalk.com