Beanstalk to Bring ‘Forza’ to the Track

November 7, 2016, London, U.K., - Microsoft Studio’s Turn 10 has tapped GMDS USA to launch a line of apparel and merchandise inspired by the video game franchise “Forza Motorsport” on and off the racetrack.

Tinderbox Adds ‘Halo’ Apparel

October 11, 2016, London, U.K., - Tinderbox, the digital division of Beanstalk, has tapped Blues Clothing Limited for a collection of apparel inspired by the video game “Halo.”

Tinderbox to Rep 'ReCore'

October 15, 2015, London, U.K., - Tinderbox, the digital division of the global brand extension agency Beanstalk, has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.

The Rising Power of Gaming Communities and What They Mean For Brands

To the uninitiated, the growing popularity of eSports – spectators watching other people play games – might seem like a peculiar phenomenon. Individuals or teams are battling each other in titles such as Dota 2, Halo, StarCraft and Gears of War, and fans, some of who have paid more than $200 for their tickets, are following the combat live from their seats.

Is Gaming Influencing Technology Or Is Technology Influencing Games?

When Apple launched its much anticipated smart watch model, Apple Watch, earlier this spring, the first question on many an enthusiast’s lips was not related to technology, design features or function – instead, the focus seemed to be on the new timepiece’s usability as a portable games provider. 

How Much Does a Gaming Experience Cost?

I have a confession to make. I’m addicted to mobile games. The touch-screen based phenomena have without doubt had a positive impact on my tedious morning commute, with success stories such as Angry Birds transferring me, if only for a moment, from a jam-packed London train carriage to the wonders of Rovio Entertainment- land.

Tinderbox Takes On Xbox Games

Tinderbox, the digital division of brand extension agency Beanstalk, has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.