Last month, Game of Thrones fans might have been surprised to see Ed Sheeran in the latest series. Fans were split over the cameo itself, but it opens up a wider conversation regarding the crossovers that are becoming more popular across the entertainment industry, and specifically in the gaming world.
LONDON, U.K., APRIL 27, 2017 — Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed by Activision to represent the licensing opportunities in Europe for the top-selling video game entertainment franchise, Call of Duty®.
Widely regarded as a phenomenon only present within the gaming community, it has long been questions whether eSports can be classified as a ‘real sport’ by critics. To those outside the gaming arena, it is understandable why many don’t immediately ‘get it’ — how can organised competitions where professional computer gamers compete in tournaments be put in the same category as the Olympics?
November 7, 2016, London, U.K., - Microsoft Studio’s Turn 10 has tapped GMDS USA to launch a line of apparel and merchandise inspired by the video game franchise “Forza Motorsport” on and off the racetrack.
November 4, 2016, New York, NY., - GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.
Dan Amos from Tinderbox Agency speaks on the resilience of the gaming industry and gaming franchises that are dominating the media industry.
October 11, 2016, London, U.K, - Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.
October 11, 2016, London, U.K., - Tinderbox, the digital division of Beanstalk, has tapped Blues Clothing Limited for a collection of apparel inspired by the video game “Halo.”
Dan Amos from Tinderbox Agency speaks on the next billion dollar industry and the growth of eSports and its effect on the marketing of Consumer Products.
June 30, 2016, London, U.K., - Tinderbox, the digital division of global brand extension agency Beanstalk, has been appointed by Rare as the global licensing agent for its new game, Sea of Thieves, and for its backcatalogue of popular titles.