June 17, 2014, London, U.K., - Tinderbox, the digital division of leading global brand extension agency Beanstalk, announced a partnership with Microsoft Studios today to develop global consumer products programs for certain titles within the Xbox portfolio. Tinderbox will support two of Microsoft’s internal studios, Turn 10 Studios and Launchworks in pursuing global licensing opportunities across multiple categories for leading Xbox franchises: Forza Motorsport, Killer Instinct, and State of Decay.
Since its launch in 2005, Forza Motorsport has set the standard for automotive racing games by catering directly to car lovers and racing fans. The incredibly realistic design and sophisticated game controls provides an authentic and personalized experience like no other game on the market. There are currently six games in the Forza Motorsports series, which have sold over 10 million copies worldwide. Forza Horizon 2 launches September 30, 2014. Killer Instinct is a modern reboot of the legendary fighting franchise game, originally made popular as a 1990’s arcade game. The new version launched in 2013 exclusively for Xbox One as a free download that features stunning visuals, a wild cast of characters and over the top action. State of Decay is a 3rd-person zombie-survival game set in a dynamic open world, where players’ choices are a critical factor in gameplay. The game first launched on Xbox 360 in 2013 and has sold over 1.5 million copies to date.