July 7, 2015, London, U.K, - Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed as the licensing agent for blockbuster science fiction franchise, Halo®. Tinderbox will support development studios, Microsoft Studios and 343 Industries, in further expanding Halo’s licensing footprint in Europe. The agency will also collaborate with highly esteemed Mexico City based licensing experts, Tycoon Enterprises and its network on the ground, on pursuing consumer products opportunities for Halo across Latin America.
The Halo franchise is an award-winning collection of properties that have transcended video games and grown into a global entertainment phenomenon. Beginning with the original Halo: Combat Evolved for Xbox in 2001, the critically acclaimed and record-shattering series of games have reinvented how people think about video games and has since built a fan base of millions worldwide and inspired multiple New York Times best-selling novels, live-action digital series, comic books, action figures, apparel and more. Halo 5: Guardians is the highly anticipated next instalment in the Halo video game series releasing exclusively for Xbox One on October 27, 2015.
Tinderbox operates as an expert digital division of global brand extension agency, Beanstalk, which has nearly three decades of experience in the licencing industry. Founded in 2013, Tinderbox was created to address the market need for a specialist division dedicated to working with video games and other digital properties, helping them to further extend their reach in the world of consumer products.
About the Halo Franchise
The human race finds itself challenged by fanatical alien races, and mysteries older than civilization itself. At the spearhead of efforts to overcome these incalculable odds are a small group of uniquely trained Spartan super-soldiers, the Spartans.
Published by Microsoft Studios, the Halo franchise of games are available on Xbox platforms, with select titles on Windows and mobile devices. To date, more than 65 million copies of Halo games have been sold worldwide, driving nearly 6 billion hours of gameplay by fans connected to Xbox Live.
About 343 Industries
343 Industries is the developer of the blockbuster Halo series of video games and, as part of Microsoft Studios, oversees the Halo franchise, including games, original programming, novels, comics, licensed collectibles, apparel and more. The studio is currently developing Halo 5: Guardians, the next blockbuster Halo game exclusively for Xbox One, while continuing to transform entertainment experiences across the Halo universe with ground-breaking projects, including an upcoming Steven Spielberg produced television series.