October 11, 2016, London, U.K, - Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.

The Halo franchise continues to be both accessible and appealing to a broad audience — core Halo fans and franchise newcomers alike. The expansion of the Halo toy programme through master toy partner, Mattel, and the continued success of the Halo Mega Bloks range, has served to further expand the franchise’s already wide appeal. As a new addition to the Halo Consumer Products programme, Blues Clothing Limited will produce Halo branded boys’ apparel across the UK and Ireland, providing a new generation of Halo fans with the means to showcase their fandom. Blues’ Halo collection will include apparel for boys aged 8-16 years old and is due to launch in Spring/Summer 2017.

John Friend, Director of Halo Consumer Products says: ‘We have had tremendous success with our Mattel action figures, vehicles and Mega Bloks construction toys, as well as boys-sized costumes in the U.S. We want to provide the best Halo products for our community, and we are excited to work with Blues to bring boys’ apparel to the U.K. and Ireland markets”. 

Head of Tinderbox, Dan Amos says: “With 15 years of history, Halo has defined many a gaming experience. With Halo 5: Guardians, a new generation of Halo fans were introduced to the Master Chief and the Halo universe. Blues will support the foundations laid by Mattel in bringing Halo to the next generation of players and we are excited to finally give that new fan base product that is specifically designed for them”.


About Halo

Exclusively published by Microsoft Studios and developed by 343 Industries, the Halo franchise is an award-winning collection of properties, over $5 billion in worldwide sales to date, that has transcended video games and grown into a global entertainment phenomenon.  The studio most recently launched “Halo 5: Guardians” in 2015 and is currently developing “Halo Wars 2”, due to launch February 21, 2017.


About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing.  Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.


About Tinderbox

Tinderbox, a division of global brand licensing agency, Beanstalk is dedicated to working with digital brands to realise their potential in the world of consumer products. Tinderbox has been developed to address the market need for a brand licensing agency specialising in extending digital properties – from social networks to interactive gaming, and all categories of apps including games, entertainment, and lifestyle. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. To find out more, visit www.tboxagency.com.


About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.