November 4, 2016, New York, NY., - GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track. Forza Motorsport games combine unprecedented visuals with the industry’s leading simulation engine, giving everyone the opportunity to truly feel what it’s like to own, race and customize the cars of their dreams. GMDS USA distributes apparel for some of the world’s top auto brands such as Automobili Lamborghini and the Super Trofeo / Squadra Corse Racing Series, the worldwide series that follows IMSA in the US and the Blancpain Series in Europe. Lamborghini and Turn 10 are also long-time partners, giving millions of players the chance to get behind the wheel of Lamborghini’s legendary vehicles.

“GMDS USA is very honored and proud to be able to help bridge the reality of real racing with the world’s awardwinning game racing franchise, Forza Motorsport. We will use our high quality, stylish design, and unprecedented worldwide distribution to bring racing fans exciting and cool Forza Motorsport gear,” said Stefano Jarach, CEO of GMDS USA.

“We listened to our community’s request for licensed Forza Motorsport merchandise and are pleased that we found the right partner with GMDS USA,” said Alan Hartman, Turn 10’s studio head. “The Forza Motorsport brand stands for community, experience, and excellence and we feel confident that GMDS USA’s Forza Motorsport products will live up to those standards.”

GMDS USA’s partnerships with Forza as well as with the world's top auto brands will give fans the chance to play Forza games at the track this coming year. There will be a major trackside program that will be dedicated to follow the IMSA WeatherTech Sportscar Series starting at the Rolex 24 hours of Daytona this coming season. GMDS USA will have a trackside trailer that will feature the game, the apparel and other unique items only available for fans that attend the races.

Forza Motorsport apparel and merchandise will be available online thru, in major retail stores across the US and will then be available globally also in the renowned GP Stores in Central America, South Africa, and the Middle East. The apparel will include youth, ladies, and men’s and will feature all levels of styles from outerwear to T-shirts and headwear.

More information about what will be coming from GMDS USA for the Forza Motorsport program will be posted online at .

Beanstalk, Microsoft Studios’ exclusive global licensing agency, assists the Forza brand in extending into additional new and innovative categories.


About GMDS USA Inc.

GMDS USA is the North American company that is a direct manufacturer and distributor of top auto and motorsports brands around the world. The company uses its design studio based in Milan, Italy and Monaco to provide extremely intense and high quality apparel and merchandise that showcase the true essence and passion for motorsports. The company has offices located in Miami and Charlotte in North America and distributes to online sites such as and other major retailers around the world.


About Forza Motorsports/Turn 10

Welcoming racing gamers of all types, Forza Motorsport is developed by Microsoft’s award-winning game developer Turn 10 Studios. The recently released Forza Horizon 3is the year’s best-selling, highest-rated racing game, further strengthening Forza as the most successful racing franchise on any platform this generation. For more information about all things Forza, visit