LAS VEGAS – May 22, 2018 -- Activision has extended its partnership with Tinderbox, the digital division of Beanstalk, beyond Call of Duty® by appointing the agency to represent its videogame franchises Crash Bandicoot™ and Spyro™ for licensing in Europe.
Tinderbox will now actively pursue licensing opportunities in Europe for the brand across multiple categories including collectibles, apparel, fashion accessories, gift and novelty, consumer electronics and home décor and many more. Following the incredible success of the Crash Bandicoot™ N. Sane Trilogy, the agency will leverage the franchise’s retro-cool appeal with existing fans whilst also creating new touchpoints for its new audience. The return of Spyro this year brings added opportunities to engage fans.
“We are thrilled to extend our partnership with Tinderbox in Europe to include Crash Bandicoot and Spyro,” says Philippe Bost, vice president, International Consumer Products, Activision Blizzard Consumer Products Group. “Tinderbox truly understands video game properties and in the case of Crash Bandicoot, its place in entertainment and pop culture. This, combined with their expertise in building major brand extension programs, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.”
Crash Bandicoot N. Sane Trilogy was the number one selling remastered collection in PlayStation 4 history in 2017 and is heading to new platforms. Activision recently announced that beginning on June 29, players will be able to experience all that the Crash Bandicoot N. Sane Trilogy has to offer on the Nintendo Switch™, Xbox One, and PC via Steam®, in addition to PlayStation®4.
“Crash Bandicoot is more than just a fond memory for many gamers. For some it was their first gaming experience. It is a true icon in videogame history,” says Dan Amos, head, Tinderbox. “Crash Bandicoot N. Sane Trilogy gives a new generation the opportunity to experience this iconic franchise and further extends its relevance in pop culture, globally. Tinderbox is proud to further develop our partnership with the team at Activision in developing consumer product extensions for Crash Bandicoot and also the fan-favourite Spyro throughout Europe. We are excited to begin work and look forward to great program extensions to come.”
In celebration of Spyro’s 20th anniversary, the Spyro™ Reignited Trilogy features the fun and nostalgic gameplay that fans remember with more than 100 levels, enhanced reward sequences and Spyro’s gang of zany dragons and other goofballs. The fully remastered game collection of the three original Spyro games will be available beginning September 21 for PlayStation 4 and Xbox One from Activision.
About Activision Blizzard Consumer Products Group
Activision Blizzard Consumer Products Group is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the world's most successful standalone interactive entertainment company. Building on the existing consumer products businesses, the Activision Blizzard Consumer Products Group encompasses Activision, Blizzard and King's franchises of the future. The division is passionate about working with best-in-class partners around the world to create high quality and deeply relevant merchandise that gives fans new ways to play, display, wear and live the brands they love. Activision Blizzard is home to iconic and beloved entertainment franchises, including Call of Duty®, Overwatch®, Bungie's Destiny, Crash Bandicoot™, Skylanders®, Spyro™, World of Warcraft® and Candy Crush™.
Tinderbox, a division of global brand licensing agency Beanstalk is dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox was developed to address the market need for a brand licensing agency specializing in extending digital properties – from leading video game franchises, video platforms and creators, to apps and social networks. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. To find out more, visit www.tboxagency.com.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.