Tinderbox to Rep 'ReCore'

October 15, 2015, London, U.K., - Tinderbox, the digital division of the global brand extension agency Beanstalk, has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.

The Rising Power of Gaming Communities and What They Mean For Brands

To the uninitiated, the growing popularity of eSports – spectators watching other people play games – might seem like a peculiar phenomenon. Individuals or teams are battling each other in titles such as Dota 2, Halo, StarCraft and Gears of War, and fans, some of who have paid more than $200 for their tickets, are following the combat live from their seats.

Is Gaming Influencing Technology Or Is Technology Influencing Games?

When Apple launched its much anticipated smart watch model, Apple Watch, earlier this spring, the first question on many an enthusiast’s lips was not related to technology, design features or function – instead, the focus seemed to be on the new timepiece’s usability as a portable games provider.