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Art Imitating Life: How professional sporting teams are turning to eSports and what it means for the digital world

Widely regarded as a phenomenon only present within the gaming community, it has long been questions whether eSports can be classified as a ‘real sport’ by critics. To those outside the gaming arena, it is understandable why many don’t immediately ‘get it’ — how can organised competitions where professional computer gamers compete in tournaments be put in the same category as the Olympics?

Beanstalk to Bring ‘Forza’ to the Track

November 7, 2016, London, U.K., - Microsoft Studio’s Turn 10 has tapped GMDS USA to launch a line of apparel and merchandise inspired by the video game franchise “Forza Motorsport” on and off the racetrack.

Tinderbox Adds ‘Halo’ Apparel

October 11, 2016, London, U.K., - Tinderbox, the digital division of Beanstalk, has tapped Blues Clothing Limited for a collection of apparel inspired by the video game “Halo.”


Dan Amos from Tinderbox Agency speaks on the next billion dollar industry and the growth of eSports and its effect on the marketing of Consumer Products.