Widely regarded as a phenomenon only present within the gaming community, it has long been questions whether eSports can be classified as a ‘real sport’ by critics. To those outside the gaming arena, it is understandable why many don’t immediately ‘get it’ — how can organised competitions where professional computer gamers compete in tournaments be put in the same category as the Olympics?
November 7, 2016, London, U.K., - Microsoft Studio’s Turn 10 has tapped GMDS USA to launch a line of apparel and merchandise inspired by the video game franchise “Forza Motorsport” on and off the racetrack.
November 4, 2016, New York, NY., - GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.
Dan Amos from Tinderbox Agency speaks on the resilience of the gaming industry and gaming franchises that are dominating the media industry.
October 11, 2016, London, U.K., - Tinderbox, the digital division of Beanstalk, has tapped Blues Clothing Limited for a collection of apparel inspired by the video game “Halo.”
Dan Amos from Tinderbox Agency speaks on the next billion dollar industry and the growth of eSports and its effect on the marketing of Consumer Products.
If recent reports are anything to go by, the global toy manufacturing sector is set for a prosperous 2016.
When Apple revealed the latest edition of its television brainchild, Apple TV, in September this year, it was not the A8 processor or new and improved “tvOS” operating system that caught the majority’s attention.
At last month’s Brand Licensing Europe, the trade show for the European licensing industry, it was encouraging to see the greater than ever presence of digital entertainment properties.
October 15, 2015, London, U.K., - Tinderbox, the digital division of the global brand extension agency Beanstalk, has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.