Widely regarded as a phenomenon only present within the gaming community, it has long been questions whether eSports can be classified as a ‘real sport’ by critics. To those outside the gaming arena, it is understandable why many don’t immediately ‘get it’ — how can organised competitions where professional computer gamers compete in tournaments be put in the same category as the Olympics?
Dan Amos from Tinderbox Agency speaks on the resilience of the gaming industry and gaming franchises that are dominating the media industry.
Dan Amos from Tinderbox Agency speaks on the next billion dollar industry and the growth of eSports and its effect on the marketing of Consumer Products.
If recent reports are anything to go by, the global toy manufacturing sector is set for a prosperous 2016.
When Apple revealed the latest edition of its television brainchild, Apple TV, in September this year, it was not the A8 processor or new and improved “tvOS” operating system that caught the majority’s attention.
At last month’s Brand Licensing Europe, the trade show for the European licensing industry, it was encouraging to see the greater than ever presence of digital entertainment properties.
While the dust has more than settled for attendees of the 2015 Las Vegas Licensing Show, those fortunate enough to make it to the Electronic Entertainment Expo (E3) are still experiencing its aftershocks.
A couple of weeks ago, specialist video games retailer, GameStop, announced its not so optimistic 2014 fourth-quarter financial results, revealing a 5.6% revenue decrease compared to the same period in 2013.
I have a confession to make. I’m addicted to mobile games. The touch-screen based phenomena have without doubt had a positive impact on my tedious morning commute, with success stories such as Angry Birds transferring me, if only for a moment, from a jam-packed London train carriage to the wonders of Rovio Entertainment- land.
While always a significant part of the Asian licensing industry, character and entertainment as a category has recently enjoyed a considerable boom in the region.