Video gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
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NEW YORK, NY, May 21, 2018 — Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed to represent ESL, the world’s largest esports company, for licensing opportunities in North America and Europe.
Widely regarded as a phenomenon only present within the gaming community, it has long been questions whether eSports can be classified as a ‘real sport’ by critics. To those outside the gaming arena, it is understandable why many don’t immediately ‘get it’ — how can organised competitions where professional computer gamers compete in tournaments be put in the same category as the Olympics?
Dan Amos from Tinderbox Agency speaks on the next billion dollar industry and the growth of eSports and its effect on the marketing of Consumer Products.