What we do

At Tinderbox, we forge merchandise and licensed product partnerships for all types of digital properties – from leading video game franchises, video platforms and creators, to apps and social networks. Tinderbox operates as a division of global brand extension agency Beanstalk – which has nearly three decades of experience in the licensing industry.

Our Services:

LICENSING PLAN AND OPERATIONAL READINESS

We can provide consultation services to digital property owners, even in the early stages of development, to evaluate and recommend opportunities and prepare the property for licensing and other partnerships:

  • Strategy for licensed consumer products and merchandise across a range of products – from t-shirts to toys to food, and so much more
  • Evaluation of licensable assets (e.g., characters, logos) and oversight of style guide development
  • Development of sales materials
  • Templates and processes for managing the program

LICENSING ACTIVATION

Once the property is ready to proceed, we begin building and managing the program:

  • Prospecting and securing manufacturer partners
  • E-commerce partner appointment
  • Retailer partnership activation
  • Co-branded collaborations and sponsorships
  • Due diligence review of potential partners
  • Negotiation and contract execution
  • Financial reporting and royalty administration