What we do

At Tinderbox, we forge merchandise and licensed product partnerships for all types of digital properties – from leading video game franchises, video platforms and creators, to apps and social networks. Tinderbox operates as a division of global brand extension agency Beanstalk – which has nearly three decades of experience in the licensing industry.

Our Services:


We can provide consultation services to digital property owners, even in the early stages of development, to evaluate and recommend opportunities and prepare the property for licensing and other partnerships:

  • Strategy for licensed consumer products and merchandise across a range of products – from t-shirts to toys to food, and so much more
  • Evaluation of licensable assets (e.g., characters, logos) and oversight of style guide development
  • Development of sales materials
  • Templates and processes for managing the program


Once the property is ready to proceed, we begin building and managing the program:

  • Prospecting and securing manufacturer partners
  • E-commerce partner appointment
  • Retailer partnership activation
  • Co-branded collaborations and sponsorships
  • Due diligence review of potential partners
  • Negotiation and contract execution
  • Financial reporting and royalty administration