We are fascinated by the constantly evolving landscape of digital media and how consumers engage with new media content.
Last month, Game of Thrones fans might have been surprised to see Ed Sheeran in the latest series. Fans were split over the cameo itself, but it opens up a wider conversation regarding the crossovers that are becoming more popular across the entertainment industry, and specifically in the gaming world.
Widely regarded as a phenomenon only present within the gaming community, it has long been questions whether eSports can be classified as a ‘real sport’ by critics. To those outside the gaming arena, it is understandable why many don’t immediately ‘get it’ — how can organised competitions where professional computer gamers compete in tournaments be put in the same category as the Olympics?
Dan Amos from Tinderbox Agency speaks on the resilience of the gaming industry and gaming franchises that are dominating the media industry.
Dan Amos from Tinderbox Agency speaks on the next billion dollar industry and the growth of eSports and its effect on the marketing of Consumer Products.
If recent reports are anything to go by, the global toy manufacturing sector is set for a prosperous 2016.
When Apple revealed the latest edition of its television brainchild, Apple TV, in September this year, it was not the A8 processor or new and improved “tvOS” operating system that caught the majority’s attention.
At last month’s Brand Licensing Europe, the trade show for the European licensing industry, it was encouraging to see the greater than ever presence of digital entertainment properties.
While the dust has more than settled for attendees of the 2015 Las Vegas Licensing Show, those fortunate enough to make it to the Electronic Entertainment Expo (E3) are still experiencing its aftershocks.
A couple of weeks ago, specialist video games retailer, GameStop, announced its not so optimistic 2014 fourth-quarter financial results, revealing a 5.6% revenue decrease compared to the same period in 2013.
While always a significant part of the Asian licensing industry, character and entertainment as a category has recently enjoyed a considerable boom in the region.
November 7, 2016, London, U.K., - Microsoft Studio’s Turn 10 has tapped GMDS USA to launch a line of apparel and merchandise inspired by the video game franchise “Forza Motorsport” on and off the racetrack.
October 11, 2016, London, U.K., - Tinderbox, the digital division of Beanstalk, has tapped Blues Clothing Limited for a collection of apparel inspired by the video game “Halo.”
June 30, 2016, London, U.K., - Tinderbox, the digital division of global brand extension agency Beanstalk, has been appointed by Rare as the global licensing agent for its new game, Sea of Thieves, and for its backcatalogue of popular titles.
October 15, 2015, London, U.K., - Tinderbox, the digital division of the global brand extension agency Beanstalk, has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Tinderbox, the digital division of brand extension agency Beanstalk, has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.